How Content Marketing and Search Engine Optimization Complement Each Other for Winning Business Websites

Based on studies, incorporating proper search engine optimization techniques is important because it simply helps web owners in tracking, analyzing, and optimizing digital marketing campaigns. SEO is actually focused on content marketing where you need to implement quality and relevant keywords to provide helpful information to internet users. If you can meet your visitors’ expectations, then it’s possible to win their trust in a more efficient way.

Some people are confused between content marketing and SEO. These two marketing technique actually works like spoon and fork. More convenient experience is enjoyed when these two are used together. SEO works best with content marketing and a proven powerful duo for marketers who want to quickly increase web traffic and ranking. According to online marketing experts, content marketing and SEO overlap in so many ways. However, there are still some differences between the two as summarized in the next paragraph.

Understanding the Difference and Similarity

Some of the differences that can be seen are the following points:

• Search engine optimization is narrower but more technical.
• Content marketing gives more holistic and broader approach.

Hence, below are the similarities wherein these two come together:

o How SEO is applied in a broader sense in order to channel certain technical efforts through content marketing.

o The best way to guarantee successful content marketing is through the application of proper SEO strategies.

Another point of convergence is that SEO creates demands while content marketing executes those demands. Simply put, if you want to succeed in your digital marketing goals, you can do this with the help of these two techniques. Do not just rely on SEO or content marketing but rather, depend on the two for best results. In fact, search engine optimization will never work without content as provided by content marketing. Of course, your website needs articles, verbiage, keywords, and substance and this is only possible with the help of content marketers or SEO strategists.

Tips on SEO Integration

When integrating SEO, you will need the right keywords or key phrases on your web content. Through relevant information provided on your site, you get a step closer to successful marketing. And by strategically employing keywords, you get topnotch content that is perfectly written for human users. No one wants to deal with robots so it’s important to sound as human as possible in your content to get more interested visitors.

Keyword stuffing is a big no-no to Panda. If you over optimize your web content with keywords, it will surely penalized your website. By using content marketing and SEO correctly, you will have no problem in getting your site ranked on Google and other search engines. Also, you may add up some relevant backlinks in order to maximize results. Having links actually supports stronger online presence as well as brand awareness while you get the top spot on first-page results.

Publishing Quality Web Content

web content

You can effectively build links through publishing compelling content on your website. That means you need to incorporate top quality content with highly informative articles for your company blog. SEO success is only achieved by using ethical practices and avoiding black hat and spam my content and links. Note that SEO is all about content optimization, metadata enhancements, proper tag utilization, and strategic sitemap construction. So whether the user is reading, selecting, or searching for your content, it’s essential to provide useful pieces of information on the site.

Sitemaps are also important in easy to access content while optimizing documents. Search engines rank sites by tracking the activities of people with the use of metrics. Proper tags are valuable in getting stellar indexing, accurate search result, and more visitors to your web page. As cliché as it may sound but “content is king” indeed. Google loves fresh content so be sure to update your website as regularly as possible. Also, get rid of spun content if you want to secure top spot on first page results.

Why Practice Ethical SEO and Content Marketing

Content MarketingGood SEO means consistent content and online output. With consistency, you are required to provide ethical content marketing with appropriate strategies. Overall, SEO is a never ending process of improving content for the benefit of internet users especially your target readers. Content marketers take advantage of search engine optimization just because it is good for the websites. In fact, it is unimaginable to see websites without proper SEO and content marketing techniques.

Marketing campaigns will fail if you don’t integrate professional content marketing and SEO. Both work best and you are guaranteed to achieve your goals in a timely fashion. As obvious as it is, content marketing becomes successful if it’s implemented with SEO features. Now, go find your SEO partner and see how you can transform your website into something more valuable for internet users.

Two Must-Try SEO Services for Any Website


Maybe you are not a fan of SEO companies, so you try your own self-SEO service instead. Many websites have their own SEO specialists to help them out with internet marketing and search engine ranking, while some bloggers have already mastered the art of going viral, so they have a little need for professional assistance. In fact, you can be your own SEO specialist who does his own SEO service depending on the immediate need since you understand your website and marketing plans more than anybody else.

However, if there are two services that are better left to the professionals, they would be the ones listed below. Check out these services and hopefully, you decide towards availing them.

1. Website redesigning

Unlike interior designing that you can just play with and inject your own personality the way you like it, website designing is as crucial as the online marketing plan itself because search engine page ranking is greatly affected by the design through the computer languages used.

For example, creating menus using JavaScript is perhaps the coolest way to do it since it offers more flexibility when it comes to the creative aspect. Unfortunately, it cannot be read by search engines when scanning for cross links within a website, so that lowers your relevance rate and accessibility.

Flash is another creative tool that allows developers to play with widgets and layouts because of its capacity. There is a big chance that your website uses Flash most of the time as well, but do you know that search engines cannot detect Flash as they do with plain, simple HTML texts?

HTML might be a little dull and boring for your taste (and your readers, most probably), and it is not exactly a reliable one when it comes to website designing. However, it is still the most reliable when it comes to internet marketing, so unless you want to stay out of the radar of netizens, it is suggested that you avail website redesigning SEO service so the professionals can determine how to incorporate elements that make you relevant and visible, and elements that make your website look attractive.

2. Internal link structure optimization

This SEO service is a part of content management, but fixing the internal linking is another important matter that should be dealt with properly. A properly managed internal linking structure leads to higher conversion rate, or the rate at which webpages make money through ads and other online income-generating activities, and lower bounce rate, or the rate at which visitors leave the website due to lack of convenient internal navigation.

Unfortunately for many websites that are singlehandedly managed and those that already have hundreds to thousands of contents without proper archiving and updating, fixing the internal linking structure will no longer be as simple as it is for newly launched websites because the anchor texts, meta tags, alt tags, title tags, resource inks and back links might also move or be needed for modification. This is especially true for updated contents that did not have updated anchoring texts and tags.

The conversion rate and bounce rate of each article should also be taken into consideration for proper positioning within the website. Here, you can determine which ones to update both for on-page and off-page optimization, archiving and re-launching for internet marketing (i.e. resubmission to article directories, indexing sites, affiliates, etc.). It is also possible that the Content Management System (CMS) you are using is not that efficient for web crawlers, which badly affects your search engine ranking.

Unless you have time for all of these without abandoning your duty to continuously produce contents and interact with readers, it is most practical to just hire an SEO specialist to perform this particular SEO service for you.

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